Presentation Title

Think Outside the Bun: Influences of Persuasion and Novelty Food

Document Type

Poster Presentation

Keywords

Persuasion, food, consumers

Biography

This presentation will show consumers how and why they feel persuaded into purchasing novelty food items at chain restaurants and grocery stores.

Major

Interpersonal Communications

Advisor for this project

Dr. Cam Brammer

Start Date

21-4-2017 3:00 PM

End Date

21-4-2017 4:15 PM

Abstract

The purpose of this research is to discover what influences of persuasion are being used to convince consumers to purchase novelty food items. Novelty food items are original, unusual, and typically brand new. These foods are eye-catching and can be a gimmick to promote a restaurant, film, or holiday. Novelty foods are also typically purchased as an impulse buy. It is important to research these foods to allow consumers to be aware of persuasion tactics before they make a purchase. To measure consumers’ interest and ability to be persuaded, an anonymous survey of roughly 20-25 questions will be posted online for consumers to fill out. This research is low-risk and consumers filling out a survey will be kept completely anonymous. This research is beneficial because it gives consumers the power to be mindful of persuasion tactics. Consumers will have the confidence to purchase a product because they want to and not on a basis that they are being persuaded into making a purchase.

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Apr 21st, 3:00 PM Apr 21st, 4:15 PM

Think Outside the Bun: Influences of Persuasion and Novelty Food

The purpose of this research is to discover what influences of persuasion are being used to convince consumers to purchase novelty food items. Novelty food items are original, unusual, and typically brand new. These foods are eye-catching and can be a gimmick to promote a restaurant, film, or holiday. Novelty foods are also typically purchased as an impulse buy. It is important to research these foods to allow consumers to be aware of persuasion tactics before they make a purchase. To measure consumers’ interest and ability to be persuaded, an anonymous survey of roughly 20-25 questions will be posted online for consumers to fill out. This research is low-risk and consumers filling out a survey will be kept completely anonymous. This research is beneficial because it gives consumers the power to be mindful of persuasion tactics. Consumers will have the confidence to purchase a product because they want to and not on a basis that they are being persuaded into making a purchase.