Document Type

Article

Publication Date

1-2000

Abstract

The famous skywriting scene in Virginia Woolf’s Mrs. Dalloway owes more to 1920s advertising culture than has been previously recognized. In their rapt reading of the “Kreemo” aerial ad, the London pedestrians create both a commentary on consumerism and a model of collaborative, modernist reading.

Comments

This is an Author's Original Manuscript of an article submitted for consideration in the The Explicator ©2000 Taylor & Francis; The Explicator is available online at http://www.tandfonline.com/ DOI:10.1080/00144940009597026


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