Document Type

Article

Publication Date

Summer 2001

Abstract

In this essay the author examines the "Oprah Effect" on the career of Toni Morrison, who after three appearances on "Oprah's Book Club" has become the most dramatic example of postmodernism's merger between Morrison's canonical status and Winfrey's commercial power has superseded the publishing industry's field of normative whiteness, enabling Morrison to reach a broad, popular audience while being marketed as artistically important.

Comments

Published by Indiana State University. Copyright © 2001 John Young. All rights reserved. Article Stable URL: http://www.jstor.org/stable/2903252

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