Document Type
Article
Publication Date
Summer 2001
Abstract
In this essay the author examines the "Oprah Effect" on the career of Toni Morrison, who after three appearances on "Oprah's Book Club" has become the most dramatic example of postmodernism's merger between Morrison's canonical status and Winfrey's commercial power has superseded the publishing industry's field of normative whiteness, enabling Morrison to reach a broad, popular audience while being marketed as artistically important.
Recommended Citation
Young, John. Toni Morrison, Oprah Winfrey, and Postmodern Popular Audiences. African American Review , Vol. 35, No. 2 (Summer, 2001), pp. 181-204
Included in
African American Studies Commons, American Literature Commons, American Popular Culture Commons
Comments
Published by Indiana State University. Copyright © 2001 John Young. All rights reserved. Article Stable URL: http://www.jstor.org/stable/2903252