In this essay the author examines the "Oprah Effect" on the career of Toni Morrison, who after three appearances on "Oprah's Book Club" has become the most dramatic example of postmodernism's merger between Morrison's canonical status and Winfrey's commercial power has superseded the publishing industry's field of normative whiteness, enabling Morrison to reach a broad, popular audience while being marketed as artistically important.
Young, John. Toni Morrison, Oprah Winfrey, and Postmodern Popular Audiences. African American Review , Vol. 35, No. 2 (Summer, 2001), pp. 181-204