Date of Award

2012

Degree Name

Business Administration

College

College of Business

Type of Degree

M.B.A.

Document Type

Capstone

First Advisor

Elizabeth Reusch

Abstract

Apple, Inc. has been a successful company for years now. However, the company faces issues just like any other company. How Apple responds to these issues is in conjunction to the strengths and weaknesses of the firm. The business-level strategy of Apple also has much to do with how the company approaches various situations. The diversity and organization of the firm itself helps to address any issues that may arise. Competing in high level competitive industries also requires Apple Inc. changing day by day in order to overcome its competitors.

Subject(s)

Marketing.