Date of Award
College of Liberal Arts
Type of Degree
Keith W. Beard
Robert W. McFall
The primary purpose of this study was to predict credit card debt among college students by augmenting Ajzen’s (1991) theory of planned behavior to include the construct of financial literacy. One hundred and forty-three undergraduates completed an online survey measuring attitudes toward credit cards, subjective norms, perceived behavioral control, and financial literacy. Statistical analyses revealed that attitudes toward credit, subjective norms, and perceived behavioral control successfully predicted students’ intention to use credit cards (R2=.32). Financial literacy failed to predict intention to use credit cards. However, a positive correlation was found between attitudes toward credit cards and amount of credit card debt. This information may be incorporated into the development of programs aimed to improve personal finance behavior of college students and also to shape policy designed to protect consumers from predatory lending practices.
Consumer behavior - Research.
Consumers - United States - Statistics.
Consumer behavior - United States - Statistics.
College students - United States - Finance, Personal.
Kennedy, Brian P., "The Theory of Planned Behavior and Financial Literacy: A Predictive Model for Credit Card Debt?" (2013). Theses, Dissertations and Capstones. 480.