David Okoth

Date of Award


Degree Name



W. Page Pitt School of Journalism and Mass Communication

Type of Degree


Document Type


First Advisor

Chris Swindell

Second Advisor

Janet Dooley

Third Advisor

Burnis Morris


This study seeks to find out whether there exists a relationship between the New York Times (U.S.) and the Nation Media Group (Kenya) coverage of presidential opinion poll results 90 days prior to Election Day. One research hypothesis was identified; (H1) that there is a relationship – of difference – in how the two publications cover presidential opinion poll stories. The study identified 440 presidential opinion poll stories over a 90- day period prior to Election Day. It analyzed election coverage from October-December 2007 for the Nation and August-November 2008 for the Times. The study established that the two publications had a marked difference in how they covered the presidential opinion poll stories in relation to two schematics, which are game versus governing; but a striking resemblance on how presidential contenders were portrayed.


Public opinion polls.

Presidential -- Election -- Public opinion.