Date of Award
W. Page Pitt School of Journalism and Mass Communication
Type of Degree
This study seeks to find out whether there exists a relationship between the New York Times (U.S.) and the Nation Media Group (Kenya) coverage of presidential opinion poll results 90 days prior to Election Day. One research hypothesis was identified; (H1) that there is a relationship – of difference – in how the two publications cover presidential opinion poll stories. The study identified 440 presidential opinion poll stories over a 90- day period prior to Election Day. It analyzed election coverage from October-December 2007 for the Nation and August-November 2008 for the Times. The study established that the two publications had a marked difference in how they covered the presidential opinion poll stories in relation to two schematics, which are game versus governing; but a striking resemblance on how presidential contenders were portrayed.
Public opinion polls.
Presidential -- Election -- Public opinion.
Okoth, David, "A Comparative Analysis of the New York Times [U.S.A.] and the Nation Media Group [Kenya] Presidential Opinion Polls Coverage 90 Days Prior to Election Day" (2009). Theses, Dissertations and Capstones. Paper 741.
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