Date of Award

2014

Degree Name

Journalism

College

W. Page Pitt School of Journalism and Mass Communication

Type of Degree

M.A.J.

Document Type

Thesis

First Advisor

Christopher Swindell

Second Advisor

Janet Dooley

Third Advisor

Robert Rabe

Abstract

Since the early 1990s, feminist scholars have declared that a post-feminist media culture has arisen throughout the Westernized world to attack the ideas and values promoted by feminists and the second-wave feminist movement that became established in the late 1960s and 70s. Consequently, this study is designed to gauge the influence that these media have in shaping the attitudes of young college women (in the 18-25 year old demographic) toward feminism and key women‟s rights issues. In order to better understand whether post-feminist media are able to detract support from the feminist movement, this study attempts to quantify the relationship between viewing post-feminist media and agreeing with assumptions made by post-feminism. The findings of this study suggest that the more frequently college-age women view post-feminist media, the more likely these women are to agree with post-feminist assumptions about women‟s rights issues.

Subject(s)

Mass media and women

Feminism

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