Date of Award
College of Liberal Arts
Type of Degree
Jill C. Underhill
When a former black editor says he was told that blacks do not care about news by his white boss and a black deejay is told that his commentary is too hard hitting and not to go to an event featuring a black militant leader by his white boss, these personal accounts could be extrapolated to mean that there may still be a world filled with white privilege and an ensuing hegemonic bifurcation in a Communication Studies context. This study utilizes Afrocentricity and the agency that is denied to these two individuals to provide insight into a world where these black media/newsroom personnel describe how they lost ground to their white media owners. Those interviewed said this world does not promote the agency that comes with Afrocentricity, which is utilized as a critical cultural studies lens to interpret these 18-question qualitative interviews. The environment that those interviewed described is a world not often viewed in the context of white media ownership and the black-focused content that is produced within them, but is a phenomenon which may be better understood by utilizing an Afrocentric lens in a Communication Studies context.
African Americans - Social conditions.
Redding, Robert Jr., "Black Voices, White Power: Members of the Black Press make Meaning of Media Hegemony" (2015). Theses, Dissertations and Capstones. 956.