Predicting Consumers’ Ethical Behaviors Through Attitudes Toward Behavior and Prior Behavior

Authors

Rajendar K. Garg
Uday S. Tate, Marshall UniversityFollow
Suneel K. Maheshwari, Marshall UniversityFollow

Document Type

Article

Publication Date

4-2011

Abstract

While the concerns for ethical issues relating to consumers have dramatically increased over the last decade, research investigating predictors of these behaviors has been sparse. This paper addresses the attitudinal, personal and cultural factors that predict a large majority of unethical behavioral practices of consumers. An empirical survey was conducted of consumers. The results show that consumer beliefs/values concerning the specific behaviors and their own past behaviors large predict the future behaviors. Consumers' personal factors such as age, sex, nationality, individualism, etc. did not influence their ethical judgments and behaviors at all in this study of working adults.

Comments

Reprinted with permission from the publisher Delhi Institute of Advanced Studies.

©2011 Delhi Institute of Advanced Studies

Recommended Citation

Garg, R., Tate, U., & Maheshwari, S. (2011). Predicting consumers’ ethical behaviors through attitudes toward behavior and prior behavior. Dias Technology Review, 8(1), pp.28-33.