Document Type

Article

Publication Date

5-2012

Abstract

This study explored the men's basketball season ticket consumption behavior and identified the differences among marital status and those who brought children to the game. Using survey methodology, statistical analysis reveals that entertainment, sport involvement, team identification, and game attractiveness, are keys factors influencing men's basketball season ticket consumption. Married persons appreciate team identification and entertainment more than non-married individuals. Practical managerial implications and marketing-strategy suggestions are also included.

Comments

This article first appeared in the May 2012 issue of KAHPERD Journal, the member magazine of the Kentucky Association for Health, Physical Education, Recreation, and Dance, and is reprinted with permission.

@ KAHPERD, 2012

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