Document Type
Article
Publication Date
2013
Abstract
Steve Jobs, founder and longtime center of Apple Inc. passed away on October 5, 2011. Tributes to this visionary were spontaneous and abundant. Two students from the School of Visual Arts in New York, Hyui Yong Kim and Bryan Wolff, working with KNARF® Advertising, conceived of a means by which a traditional remembrance, the moment of silence, was upgraded to a modern technological tribute. Users of iPods, iPhones, iPads and other computing devices could download to their iTunes library eight seconds of silence as a remembrance to Jobs’ contributions to technology, to communication and to the impact on their lives.
Recommended Citation
Dooley, J. (2013). Steve Jobs' moment of silence. In M. Miskelly (Ed.), Encyclopedia of major marketing strategies (Vol. 3, pp. 21-24). Detroit, MI: Gale.
Included in
Communication Technology and New Media Commons, Mass Communication Commons, Social Media Commons
Comments
From . Encyclopedia of Major Marketing Strategies, 0E. © 2013 Gale, a part of Cengage Learning, Inc. Reproduced by permission. www.cengage.com/permissions.