Session Title
Assessing & Marketing Libraries: Lessons from Business
Start Date
9-11-2017 9:00 AM
End Date
9-11-2017 9:00 AM
Location
Stewart Room
Session Description
Business teaches us a lot about connecting with users. Netflix met customers’ evolving needs better than Blockbuster did. New Coke failed because the consumer research was flawed. This presentation will review basic marketing concepts and lessons learned from business case studies that are relevant to library assessment and marketing.
Intended Audience
Academic
Program Format
Single Speaker
Assessing & Marketing Libraries: Lessons from Business
Stewart Room
Business teaches us a lot about connecting with users. Netflix met customers’ evolving needs better than Blockbuster did. New Coke failed because the consumer research was flawed. This presentation will review basic marketing concepts and lessons learned from business case studies that are relevant to library assessment and marketing.
