Title
The Distinct Roles of Prior IT Use and Habit Strength in Predicting Continued Sporadic Use of IT
Document Type
Article
Publication Date
2010
Abstract
This article studies prediction of continued IT use in conditions where individuals use the technology sporadically. Our study augments the unified theory of acceptance and use of technology (UTAUT) model [Venkatesh et al., 2003] with measures of prior IT use frequency and habit strength. We find these two factors provide distinct predictions which explain most of the effects that occur within the model under sporadic use conditions.
Recommended Citation
Wilson, E. Vance; Mao, En; and Lankton, Nancy K. (2010) "The Distinct Roles of Prior IT Use and Habit Strength in Predicting Continued Sporadic Use of IT," Communications of the Association for Information Systems: Vol. 27, Article 12. Available at: http://aisel.aisnet.org/cais/vol27/iss1/12
Comments
For more articles from Nancy K. Lankton be sure to visit http://works.bepress.com/nancy_lankton/
Communications of the Association for Information Systems (CAIS) is online at http://aisel.aisnet.org/cais/.
The version of record is available at http://aisel.aisnet.org/cais/vol27/iss1/12/. Use of this article for profit is not allowed.
Copyright © 2010 Association for Information Systems. Printed with permission. All rights reserved.