A SWOT analysis looks at a company's strengths, weaknesses, opportunities and threats. This three minute video will show you where and how to search for a company's SWOT. (30 MB 3min 1 sec)
Larry R. Sheret. “SWOT Analysis (Using BSP and LexisNexis).” COPPUL Animated Tutorial Sharing Project (ANTS), University of Calgary Institutional Repository. Nov. 24, 2010.