Title
eMarketing: The Essential Guide to Marketing in a Digital World - 6th Edition
Files
Download Full Text
Contributors
Rob Stokes - Author
Copyright Year
2013
Description
The newly updated edition - based on Quirk's unique Think/ Create/ Engage/ Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice. Other important updates include: Expansion of the THINK section to better position itself as a platform for approaching the rest of the book and the marketing process overall. Enormous improvements to the Market Research and Strategy chapters and the addition of a Content Strategy chapter. New Usability Design chapter. Expansion of the Video Marketing and Mobile chapters to reflect the growing importance of these areas in the digital landscape.
Subject 1
Business - Marketing
Subject 2
Business - Marketing
ISBN13
9.78E+12
Publisher
Red & Yellow
Resources
Open Textbook Library
License
Attribution-NonCommercial-ShareAlike
Recommended Citation
"eMarketing: The Essential Guide to Marketing in a Digital World - 6th Edition" (2021). Open Textbooks. 10.
https://mds.marshall.edu/oa-textbooks/10
