Fundamentals of Business - 3rd Edition


Fundamentals of Business - 3rd Edition



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Stephen J. Skripak - Author


Fundamentals of Business/ Second Edition (2018) is an 372-page open education resource intended to serve as a no-cost/ faculty customizable primary text for one-semester undergraduate introductory business courses. It covers the following topics in business: Teamwork; economics; ethics; entrepreneurship; business ownership/ management/ and leadership; organizational structures and operations management; human resources and motivating employees; managing in labor union contexts; marketing and pricing strategy; hospitality and tourism/ accounting and finance/ and personal finances. The textbook was designed for use in Virginia Tech’s Pamplin College of Business introductory level business course/ MGT1104 Foundations of Business and is shared under a Creative Commons Non-Commercial ShareAlike 4.0 license. What’s new? This version of the book/ the Second Edition/ improves upon the 2016 edition. Improvements include: - Correction of errata identified in the 2016 compilation and many minor improvements. - Renumbering of chapters and added front matter. - Addition of new content: the PESTEL model in Chapter 2/ Qualtrax case study in Chapter 7/ and substantive revision of Chapter 16 Hospitality and Tourism. - Addition of desktop and mobile friendly navigation features and interactive self-quizzing (Pressbooks version only). - Addition of links to related external videos. - Addition of a low-resolution version. - Addition of accessibility features. Accessible PDFs: Figures now include alternative text (AltText) which enables access by users of screen reader software. - Broader format availability: PDF/ epub/ mobi/ html/ PressbooksXML/ and OpenDocument (ODF) which is unformatted text editable with MSWord. - Addition of a feedback form for reporting errata - Addition of a faculty listserv and sharing portal. - Errata and corrections made to the Pressbooks version. No changes made to other formats. Features of the book. Each chapter lists learning objectives at the beginning of the chapter and key takeaways at the end of the chapter. The Pressbooks version of this book also includes interactive self-quizzing. Editable files are available in HTML/ Open Document/ PressBooks XML/ ePub/ MOBI/ and PDF. Selected graphics produced by Brian Craig are available CC BY 4.0 via WikimediaCommons. A testbank is now available by request for this book. The testbank is available to any instructor who has adopted Fundamentals of Business in their course.

Subject 1

Business - Management

Subject 2

Business - Management




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Fundamentals of Business - 3rd Edition