Introduction to Business

Title

Introduction to Business

Authors

Files

Link to Full Text

Download Full Text

Contributors

Lawrence J. Gitman - Author / Carl McDaniel - Author / Amit Shah - Author / Monique Reece - Author / Linda Koffel - Author / Bethann Talsma - Author / James C. Hyatt - Author

Description

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction/ ethics/ entrepreneurship/ global business/ and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations/ which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts/ with attention to the knowledge and skills necessary for student success in this course and beyond.

Subject 1

Business - Management

ISBN13

9.78E+12

Publisher

OpenStax

Resources

Open Textbook Library

License

Attribution

Introduction to Business

Share

COinS