Date of Award


Degree Name



W. Page Pitt School of Journalism and Mass Communication

Type of Degree


Document Type


First Advisor

Christopher Swindell

Second Advisor

Janet Dooley

Third Advisor

Dan Hollis


Viewer generated content refers to the recent phenomenon of broadcast viewers taking to the streets and creating content for the stations they watch. This study surveys the managers in broadcast news organizations across the country gauging their thoughts and station usage of content produced by their viewers. This study shows how pervasive the use of viewer generated content is in the broadcast news industry today, and how it is utilized by not only some news organizations but by nearly all stations. The phenomenon of viewer generated content is not only widespread but also has broadcast news organizations rethinking the way they consider content. The results of this study will aid not only the broadcast news industry but also viewers on deciding if they should take the time to create content.