Date of Award
2010
Degree Name
Journalism
College
W. Page Pitt School of Journalism and Mass Communication
Type of Degree
M.A.J.
Document Type
Thesis
First Advisor
Christopher Swindell
Second Advisor
Janet Dooley
Third Advisor
Rebecca Johnson
Abstract
As the newspaper industry works to modernize because of a rapid move to Web technologies, editors and publishers are seeking ways to reach younger readers with the traditional print edition. This research examines the impact of design through methods of alternative story forms on readership in the target age bracket of 18-25 year olds. The study uses three models of storytelling to examine the impact of design and writing on the interest in the print edition in that age demographic. The study found that the theories of functionalism, when applied to newspaper design and writing, create a product that appeals to young readers.
Subject
Newspaper reading
Subject
Newspaper publishing
Subject
Mass media and youth
Recommended Citation
Haught, Matthew Joseph, "The New Newspaper : Examining the Role of Design in the Modern Print Edition" (2010). Theses, Dissertations and Capstones. 81.
https://mds.marshall.edu/etd/81
