Date of Award

2010

Degree Name

Journalism

College

W. Page Pitt School of Journalism and Mass Communication

Type of Degree

M.A.J.

Document Type

Thesis

First Advisor

Christopher Swindell

Second Advisor

Janet Dooley

Third Advisor

Rebecca Johnson

Abstract

As the newspaper industry works to modernize because of a rapid move to Web technologies, editors and publishers are seeking ways to reach younger readers with the traditional print edition. This research examines the impact of design through methods of alternative story forms on readership in the target age bracket of 18-25 year olds. The study uses three models of storytelling to examine the impact of design and writing on the interest in the print edition in that age demographic. The study found that the theories of functionalism, when applied to newspaper design and writing, create a product that appeals to young readers.

Subject

Newspaper reading

Subject

Newspaper publishing

Subject

Mass media and youth