Date of Award
W. Page Pitt School of Journalism and Mass Communication
Type of Degree
As the newspaper industry works to modernize because of a rapid move to Web technologies, editors and publishers are seeking ways to reach younger readers with the traditional print edition. This research examines the impact of design through methods of alternative story forms on readership in the target age bracket of 18-25 year olds. The study uses three models of storytelling to examine the impact of design and writing on the interest in the print edition in that age demographic. The study found that the theories of functionalism, when applied to newspaper design and writing, create a product that appeals to young readers.
Mass media and youth
Haught, Matthew Joseph, "The New Newspaper : Examining the Role of Design in the Modern Print Edition" (2010). Theses, Dissertations and Capstones. Paper 81.