Session Title

Assessing & Marketing Libraries: Lessons from Business

Start Date

9-11-2017 9:00 AM

End Date

9-11-2017 9:00 AM

Location

Stewart Room

Session Description

Business teaches us a lot about connecting with users. Netflix met customers’ evolving needs better than Blockbuster did. New Coke failed because the consumer research was flawed. This presentation will review basic marketing concepts and lessons learned from business case studies that are relevant to library assessment and marketing.

Intended Audience

Academic

Program Format

Single Speaker

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Nov 9th, 9:00 AM Nov 9th, 9:00 AM

Assessing & Marketing Libraries: Lessons from Business

Stewart Room

Business teaches us a lot about connecting with users. Netflix met customers’ evolving needs better than Blockbuster did. New Coke failed because the consumer research was flawed. This presentation will review basic marketing concepts and lessons learned from business case studies that are relevant to library assessment and marketing.