Document Type
Conference Proceeding
Publication Date
2008
Abstract
This paper summarizes the common elements of mass customization (MC). It argues that MC should be viewed as a manufacturing management system that synergizes and integrates all the elements. Then, three factors, customer, technology, and organizational factors are identified. The moderating effects between implemented MC and improved performance are discussed.
Recommended Citation
Lau, W. K. Elaine (2008). “Factors Influence on Success Mass Customization.” Proceedings of Decision Sciences Institute Conference, Baltimore, MD.
Included in
Management Information Systems Commons, Management Sciences and Quantitative Methods Commons, Marketing Commons
Comments
This is a published conference proceeding. The version of record is available from Decisions Sciences Institute at http://www.decisionsciences.org/Proceedings/DSI2008/docs/95-3804.pdf. Copyright © 2008 the author. All rights reserved.