Participation Type
Poster
Session Title
Session 3.09 Poster Session
Presentation #1 Title
Designing on a Dime: Creating Promotional Materials for Non-Profit Organizations
Presentation #1 Abstract or Summary
Art and design influences our everyday lives; it helps us decide what type of shampoo to buy, what kind of house to build, and what kind of movie to go see. Research demonstrates that businesses associated with a logo are generally more successful. Having an appealing and memorable public image can also mean the success or failure of a non-profit organization. The goal of this project was to help the Haldeman Community Center After School Program in Rowan County, Kentucky become financially viable, given limited resources, while keeping their services free to any child. Various options for drawing volunteers and donations of supplies and money were investigated, and a series of creative promotional materials were designed—a logo, business cards, flyers— to grab the attention, and hopefully the support, of the community. In addition, fundraising materials were developed to be both aesthetically appealing and stimulate recognition for the program: a wall calendar and greeting cards that feature artwork by the children. Creating a recognizable design aesthetic propelled the Haldeman Community Center After School Program to new heights by getting their name, message, and mission out into the community.
At-A-Glance Bio- Presenter #1
Julieann Helton is a sophomore graphic design major and Undergraduate Research Fellow at Morehead State University.
Designing on a Dime: Creating Promotional Materials for Non-Profit Organizations
MSC Lobby
Art and design influences our everyday lives; it helps us decide what type of shampoo to buy, what kind of house to build, and what kind of movie to go see. Research demonstrates that businesses associated with a logo are generally more successful. Having an appealing and memorable public image can also mean the success or failure of a non-profit organization. The goal of this project was to help the Haldeman Community Center After School Program in Rowan County, Kentucky become financially viable, given limited resources, while keeping their services free to any child. Various options for drawing volunteers and donations of supplies and money were investigated, and a series of creative promotional materials were designed—a logo, business cards, flyers— to grab the attention, and hopefully the support, of the community. In addition, fundraising materials were developed to be both aesthetically appealing and stimulate recognition for the program: a wall calendar and greeting cards that feature artwork by the children. Creating a recognizable design aesthetic propelled the Haldeman Community Center After School Program to new heights by getting their name, message, and mission out into the community.
