Date of Award
W. Page Pitt School of Journalism and Mass Communication
Type of Degree
Harold C. Shaver
Ralph J. Turner
Corley F. Dennison
Leonard J. Deutsch
A content analysis of The New York Times and The Washington Post was conducted to determine if there were differences in the coverage devoted to African-American and Caucasian players in the National Basketball Association from July 1, 1999, through June 30, 2000.
The study examined 96 randomly chosen articles, 48 from each publication, to determine trends with regard to coverage of each race.
While the hypotheses predicted African-American players would receive more negative coverage than their Caucasian counterparts, the results showed that Caucasian players actually receive slightly more negative coverage.
The results also showed The New York Times is more positive toward both races than is The Washington Times.
The researcher believes that although this study is valid, others need to be conducted to gain a fuller understanding of the topic.
Basketball players – United States.
National Basketball Association.
Mass media and sports.
Racism in the press – United States.
Sports journalism – United States.
African Americans in mass media.
Newman, Daniel Eric, "Black or white: a content analysis of newspaper coverage dealing with NBA players & race" (2001). Theses, Dissertations and Capstones. 1749.
African American Studies Commons, Broadcast and Video Studies Commons, Gender, Race, Sexuality, and Ethnicity in Communication Commons, Journalism Studies Commons, Mass Communication Commons, Other Film and Media Studies Commons, Sports Studies Commons