Date of Award


Degree Name



W. Page Pitt School of Journalism and Mass Communication

Type of Degree


Document Type


First Advisor

Harold C. Shaver

Second Advisor

Ralph J. Turner

Third Advisor

Corley F. Dennison

Fourth Advisor

Leonard J. Deutsch


A content analysis of The New York Times and The Washington Post was conducted to determine if there were differences in the coverage devoted to African-American and Caucasian players in the National Basketball Association from July 1, 1999, through June 30, 2000.

The study examined 96 randomly chosen articles, 48 from each publication, to determine trends with regard to coverage of each race.

While the hypotheses predicted African-American players would receive more negative coverage than their Caucasian counterparts, the results showed that Caucasian players actually receive slightly more negative coverage.

The results also showed The New York Times is more positive toward both races than is The Washington Times.

The researcher believes that although this study is valid, others need to be conducted to gain a fuller understanding of the topic.


Basketball players – United States.

National Basketball Association.

Mass media and sports.

Racism in the press – United States.

Sports journalism – United States.

African Americans in mass media.