Date of Award

2023

Degree Name

Leadership Studies

College

College of Education and Professional Development

Type of Degree

Ed.D.

Document Type

Dissertation

First Advisor

Dr. Bobbi Nicholson, Committee Chairperson

Second Advisor

Dr. Ron Childress

Third Advisor

Dr. Paula Parker

Abstract

The purpose of this study was to better understand the role burnout plays in turnover intention and job dissatisfaction among marketing and communications employees in intercollegiate athletics. A secondary aim was to identify to what extent were job requirements, compensation, and expectations of administrators and coaches driving burnout in these employees. Study participants came from those currently working in marketing and/or communications at various levels of intercollegiate competition. The study used the Oldenberg Burnout Inventory, as well as specific questions related to the profession to uncover major causes of burnout in this particular occupation. Findings from this study supported the majority of the literature reviewed for this research and uncovered several key findings. The research showed that: (a) higher burnout scores lead to turnover intention, (b) the number of hours of work required is the main reason to leave the industry, (c) younger workers are struggling with the demands of the profession, and (d) the expectations of coaches are more detrimental than those of administrators. The findings suggested several areas of future research, including: (a) time of the academic year in which burnout is highest, (b) individuals who have already left the profession, (c) statistical differences between males and females, (d) the relationship between age and burnout, and (e) the level of disengagement at the various levels of competition.

Subject(s)

Job stress – Education (Higher).

College sports – Job stress – Marketing.

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