Date of Award
2012
Degree Name
Business Administration
College
College of Business
Type of Degree
M.B.A.
Document Type
Capstone
First Advisor
Elizabeth Reusch
Abstract
Apple, Inc. has been a successful company for years now. However, the company faces issues just like any other company. How Apple responds to these issues is in conjunction to the strengths and weaknesses of the firm. The business-level strategy of Apple also has much to do with how the company approaches various situations. The diversity and organization of the firm itself helps to address any issues that may arise. Competing in high level competitive industries also requires Apple Inc. changing day by day in order to overcome its competitors.
Subject(s)
Marketing.
Recommended Citation
Johnson, Katherine; Li, Yang; Phan, Hang; Singer, Jason; and Trinh, Hoang, "The Innovative Success that is Apple, Inc." (2012). Theses, Dissertations and Capstones. 418.
https://mds.marshall.edu/etd/418
Included in
Advertising and Promotion Management Commons, Business Administration, Management, and Operations Commons, Marketing Commons, Technology and Innovation Commons
