Research from 2020
Consumers and Their Celebrity Brands: How Personal Narratives Set the Stage for Attachment, Ben Eng and Cheryl B. Jarvis
Research from 2018
The Influence of Mediating Variables on Market Orientation during Organizational Change, Rex Evans McClure
Research from 2017
In house versus outsourcing: Effects of service quality and consumer satisfaction of sport centers, Jennifer Y. Mak and Siu Yin Cheung
An Examination of Motivation and Identification of Football Fans, Jennifer Y. Mak, Carina King, and Jinmoo Heo
Research from 2011
Service quality of the Chinese YMCA of Hong Kong, Joyce Chan, Siu Yin Cheung, and Jennifer Y. Mak
Research from 2010
Collegiate basketball season-ticket holders’ purchasing motivation and interests, Steve Chan and Jennifer Mak
