Research from 2020
Consumers and Their Celebrity Brands: How Personal Narratives Set the Stage for Attachment, Ben Eng and Cheryl B. Jarvis
Research from 2018
The Influence of Mediating Variables on Market Orientation during Organizational Change, Rex Evans McClure
Research from 2017
In house versus outsourcing: Effects of service quality and consumer satisfaction of sport centers, Jennifer Y. Mak and Siu Yin Cheung
An Examination of Motivation and Identification of Football Fans, Jennifer Y. Mak, Carina King, and Jinmoo Heo
Research from 2013
Shop While You Talk: Determinants of Purchase Intentions through a Mobile Device, Archana Kumar and Avinandan Mukherjee
Service Quality of Frontline Employees: A Profile Deviation Analysis, Neeru Malhotra, Felix Mavondo, Avinandan Mukherjee, and Graham Hooley
Research from 2011
Service quality of the Chinese YMCA of Hong Kong, Joyce Chan, Siu Yin Cheung, and Jennifer Y. Mak
Research from 2010
Collegiate basketball season-ticket holders’ purchasing motivation and interests, Steve Chan and Jennifer Mak
Research from 2009
Call Centre Services: The Good, the Bad, and the Ugly, Avinandan Mukherjee and Neeru Malhotra
Research from 2007
Does data warehouse end-user metadata add value?, Neil Foshay, Avinandan Mukherjee, and Andrew Taylor
Does Data Warehouse End-User Metadata Add Value?, Neil Foshay, Avinandan Mukherjee, and Andrew Taylor
Research from 2001
Identification of Linkage Between Strategic Group and Performance of Indian Commercial Banks: A Combined Approach using DEA and Co-Plot, Prithwiraj Nath, Avinandan Mukherjee, and Manabendra Nath
Research from 1996
Recent Developments and Future Prospects in the Indian Automotive Industry, Avinandan Mukherjee and Trilochan Sastry
The Automotive Industry in Emerging Economies: A Comparison of Korea, Brazil, China and India, Avinandan Mukherjee and Sastry Trilochan
Entry Strategies in Emerging Economies: The Case of the Indian Automobile Industry, Trilochan Sastry and Avinandan Mukherjee
