Strategic Marketing in the Global Forest Industries - Third Edition

Title

Strategic Marketing in the Global Forest Industries - Third Edition

Authors

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Contributors

Eric Hansen - Author / Heikki Juslin - Author

Description

The forest industry is increasingly global and every marketer of forest products should have a global perspective. As a natural resource-based industry/ the forest industry has an especially high profile role in environmental protection and is increasingly involved in climate change mitigation and management. Global forests are not only important because they provide a source of industrial raw material/ but also because of the various other human needs they satisfy. A forest products marketer should have a basic understanding of the role that global forests play in society. Major societal trends are impacting the external environment within which the forest industry operates. We provide an overview of global forests and a brief description of the markets for the main categories of the forest industry.

Subject 1

Business - Marketing

Publisher

Oregon State University

Resources

Open Textbook Library

License

Attribution-NonCommercial

Strategic Marketing in the Global Forest Industries - Third Edition

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