Rollins B, Perri M. Pharmaceutical Marketing. Jones & Bartlett Learning; 2013, 282 pp, $69.95 (softcover), ISBN 9781449697990

Document Type

Book Review

Publication Date

Fall 8-12-2013

Abstract

Pharmaceutical Marketing serves as an eventual answer to the long-lasting dearth in pharmacy-specific pharmaceutical marketing texts. This book has made a remarkable step toward the understanding of pharmaceutical marketing and its practical applications in the industry. Several authors from different disciplines and backgrounds, including academia, industry, and health care contributed to writing this book. Pharmaceutical Marketing would make a great addition for different types of readers interested in getting acquainted with the field of pharmaceutical marketing. This text succeeds in explaining not only the theoretical principles of pharmaceutical marketing that are crucial to know, but also in presenting it to the reader in a way that pertains to the current actual practice of marketing of pharmaceutical products. As a result, combining theoretical knowledge with examples from actual practice enables beginning learners in the pharmaceutical marketing field, such as students, to easily comprehend different details as they relate to both clinical and industrial practice. Moreover, the authors provide a quick yet sufficient introduction about different topics the reader needs to be aware of before going through the bulk of relevant details.

Comments

This open access version is provided by PubMed Central. The version of record is available from the publisher at https://doi.org/10.5688/ajpe776135. Copyright © 2013 American Association of Colleges of Pharmacy. All rights reserved.

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