Emotions and Tone in the 2012 Presidential Election
Document Type
Panel Presentation
Start Date
18-4-2019 2:00 PM
End Date
18-4-2019 3:15 PM
Keywords
Election, Emotions, Advertising
Biography
Capstone student
Major
Communication Studies
Advisor for this project
Dr. Camilla Brammer
Abstract
The idea of my research is to essentially look at political advertising, specifically in the 2012 Presidential election and to analyze the use of emotional appeals in the advertising. The goal is to not only examine to determine the frequency of certain emotional appeals, such as anger or fear, but to also look at the potential effectiveness of the emotional appeals used by each candidate in the race. This will mainly focus on the two leading presidential candidates in the election, who were President Obama and Former Massachusetts governor Mitt Romney.
Emotions and Tone in the 2012 Presidential Election
The idea of my research is to essentially look at political advertising, specifically in the 2012 Presidential election and to analyze the use of emotional appeals in the advertising. The goal is to not only examine to determine the frequency of certain emotional appeals, such as anger or fear, but to also look at the potential effectiveness of the emotional appeals used by each candidate in the race. This will mainly focus on the two leading presidential candidates in the election, who were President Obama and Former Massachusetts governor Mitt Romney.
