Presentation Title

Emotions and Tone in the 2012 Presidential Election

Presenter Information

Alex LynnFollow

Document Type

Panel Presentation

Keywords

Election, Emotions, Advertising

Biography

Capstone student

Major

Communication Studies

Advisor for this project

Dr. Camilla Brammer

Start Date

18-4-2019 2:00 PM

End Date

18-4-2019 3:15 PM

Abstract

The idea of my research is to essentially look at political advertising, specifically in the 2012 Presidential election and to analyze the use of emotional appeals in the advertising. The goal is to not only examine to determine the frequency of certain emotional appeals, such as anger or fear, but to also look at the potential effectiveness of the emotional appeals used by each candidate in the race. This will mainly focus on the two leading presidential candidates in the election, who were President Obama and Former Massachusetts governor Mitt Romney.

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Apr 18th, 2:00 PM Apr 18th, 3:15 PM

Emotions and Tone in the 2012 Presidential Election

The idea of my research is to essentially look at political advertising, specifically in the 2012 Presidential election and to analyze the use of emotional appeals in the advertising. The goal is to not only examine to determine the frequency of certain emotional appeals, such as anger or fear, but to also look at the potential effectiveness of the emotional appeals used by each candidate in the race. This will mainly focus on the two leading presidential candidates in the election, who were President Obama and Former Massachusetts governor Mitt Romney.