Translator or Cultural Mediator?: The Localization of Video Games from Japan to North America
Document Type
Panel Presentation
Start Date
22-4-2021 3:30 PM
Keywords
Japan, Video Game Localization, Translation Studies
Biography
Savannah Ison is a Japanese major and Political Science minor at Marshall University.
Major
Japanese
Advisor for this project
Zelideth Maria Rivas
Abstract
By observing video game localization—the process of transforming a game for global releases while taking into consideration the target audience's culture—this paper aims to question the role of localization when translating what Western audiences may perceive as controversial and potentially harmful content. Using Persona 5 Royal and Catherine: Full Body—two games created by the Japanese company Atlus—as case studies, this paper will explain how the North American localization teams dealt with such content. I will also discuss the implications of the changes that were or were not made in the North American releases of these games. This serves to demonstrate a pertinent issue that localizers, as translators, must address. Is it more important to appease consumers at the expense of providing a genuine depiction of the game's content? Or should localization be a faithful reflection of the source content, regardless of the potential consequences it may have? This paper will be addressing this ethical quandary.
Translator or Cultural Mediator?: The Localization of Video Games from Japan to North America
By observing video game localization—the process of transforming a game for global releases while taking into consideration the target audience's culture—this paper aims to question the role of localization when translating what Western audiences may perceive as controversial and potentially harmful content. Using Persona 5 Royal and Catherine: Full Body—two games created by the Japanese company Atlus—as case studies, this paper will explain how the North American localization teams dealt with such content. I will also discuss the implications of the changes that were or were not made in the North American releases of these games. This serves to demonstrate a pertinent issue that localizers, as translators, must address. Is it more important to appease consumers at the expense of providing a genuine depiction of the game's content? Or should localization be a faithful reflection of the source content, regardless of the potential consequences it may have? This paper will be addressing this ethical quandary.
