Date of Award

2017

Degree Name

Journalism

College

College of Arts and Media

Type of Degree

M.A.

Document Type

Thesis

First Advisor

Chris Swindell

Second Advisor

Allyson Goodman

Third Advisor

Terry L. Hapney, Jr

Abstract

Children are more likely to create bonds with foods based on the environmental, socioeconomic and familial influences in their lives during early development stages. They gravitate to foods that are familiar to them and that are positioned with familiarity, creating an opportunity for branded food items to create more of a space in their psyche as part of their identity. Current research looks to reposition those energy-dense foods (commodity vegetables) that can often times be left unbranded, to see if immediate interest in the food items changes. Results found no significance to confirm nor deny a positive correlation in interest after viewing a branded stimulus, nor in respondents’ assessment of a food’s health value.

Subject(s)

Mass media -- Research.

Mass media and children.

Branding (Marketing)

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