Date of Award
2023
Degree Name
Healthcare Administration
College
College of Business
Type of Degree
M.S.
Document Type
Research Paper
First Advisor
Alberto Coustasse
Abstract
Introduction – There were 4.89 projected billion social media users in 2023. Social media platforms such as Twitter have allowed public health organizations to spread information regarding COVID-19 vaccines to the public. Twitter permits government organizations and public health agencies to release accurate information as a primary level of rapid communication.
Purpose – The purpose of this research was to explore the impact of the social media platform, Twitter, on public health information throughout the COVID-19 pandemic regarding the spread of information involving COVID-19 vaccine distribution to the public.
Methodology – This study utilized a literature review with a semi-structured survey with an industry expert. There were five databases used to collect resources. The references were reviewed and thirty-two were in the research with eleven sources used in the results section.
Results – The results overviewed Twitter as a public health tool, barriers to vaccine safety and vaccine hesitancy, and publicly offering thoughts on the COVID-19 vaccination and distribution numbers. Positive and negative dissemination of views on Twitter regarding the vaccine was evident.
Discussion/Conclusion – In conclusion, there was not enough evidence to show the number of vaccinated persons with the COVID-19 vaccine increasing due to the use of Twitter; however, Twitter would have continued to be utilized as a healthcare tool for reliable, credible sources for the public in regards to vaccine resources.
Subject(s)
Health services administration.
Health facilities – Business management.
Social media in medicine.
Recommended Citation
Casingal, Mia, "Implications of Twitter during its use in public health practice involving the distribution of the COVID-19 vaccine" (2023). Theses, Dissertations and Capstones. 1775.
https://mds.marshall.edu/etd/1775
Included in
Business Administration, Management, and Operations Commons, Health and Medical Administration Commons
