Mia Casingal

Date of Award

2023

Degree Name

Healthcare Administration

College

College of Business

Type of Degree

M.S.

Document Type

Research Paper

First Advisor

Alberto Coustasse

Abstract

Introduction – There were 4.89 projected billion social media users in 2023. Social media platforms such as Twitter have allowed public health organizations to spread information regarding COVID-19 vaccines to the public. Twitter permits government organizations and public health agencies to release accurate information as a primary level of rapid communication.

Purpose – The purpose of this research was to explore the impact of the social media platform, Twitter, on public health information throughout the COVID-19 pandemic regarding the spread of information involving COVID-19 vaccine distribution to the public.

Methodology – This study utilized a literature review with a semi-structured survey with an industry expert. There were five databases used to collect resources. The references were reviewed and thirty-two were in the research with eleven sources used in the results section.

Results – The results overviewed Twitter as a public health tool, barriers to vaccine safety and vaccine hesitancy, and publicly offering thoughts on the COVID-19 vaccination and distribution numbers. Positive and negative dissemination of views on Twitter regarding the vaccine was evident.

Discussion/Conclusion – In conclusion, there was not enough evidence to show the number of vaccinated persons with the COVID-19 vaccine increasing due to the use of Twitter; however, Twitter would have continued to be utilized as a healthcare tool for reliable, credible sources for the public in regards to vaccine resources.

Subject(s)

Health services administration.

Health facilities – Business management.

Social media in medicine.

Additional Files
Casingal, Mia 2023 Additional.pdf (162 kB)
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