Date of Award
2012
Degree Name
Business Administration
College
College of Business
Type of Degree
M.B.A.
Document Type
Capstone
First Advisor
Elizabeth Reusch
Abstract
The case presents an overall look at American Well, its position within the telehealth market, and a look at the market and market affecting factors. The following analysis will be conducted using the information presented in the case and will identify strengths, weakness, strategies and provide discussions of special topics.
Subject(s)
Marketing.
Recommended Citation
Browning, Rebecca; Camargo, Rodrigo; Camargo, Thaisa; Memon, Basma; Salyers, Gary; and Spencer, Brent, "American Well: A Viral Solution" (2012). Theses, Dissertations and Capstones. 421.
https://mds.marshall.edu/etd/421
Included in
Advertising and Promotion Management Commons, Business Administration, Management, and Operations Commons, Marketing Commons
