Think Outside the Bun: Influences of Persuasion and Novelty Food
Document Type
Poster Presentation
Start Date
21-4-2017 3:00 PM
End Date
21-4-2017 4:15 PM
Keywords
Persuasion, food, consumers
Biography
This presentation will show consumers how and why they feel persuaded into purchasing novelty food items at chain restaurants and grocery stores.
Major
Interpersonal Communications
Advisor for this project
Dr. Cam Brammer
Abstract
The purpose of this research is to discover what influences of persuasion are being used to convince consumers to purchase novelty food items. Novelty food items are original, unusual, and typically brand new. These foods are eye-catching and can be a gimmick to promote a restaurant, film, or holiday. Novelty foods are also typically purchased as an impulse buy. It is important to research these foods to allow consumers to be aware of persuasion tactics before they make a purchase. To measure consumers’ interest and ability to be persuaded, an anonymous survey of roughly 20-25 questions will be posted online for consumers to fill out. This research is low-risk and consumers filling out a survey will be kept completely anonymous. This research is beneficial because it gives consumers the power to be mindful of persuasion tactics. Consumers will have the confidence to purchase a product because they want to and not on a basis that they are being persuaded into making a purchase.
Think Outside the Bun: Influences of Persuasion and Novelty Food
The purpose of this research is to discover what influences of persuasion are being used to convince consumers to purchase novelty food items. Novelty food items are original, unusual, and typically brand new. These foods are eye-catching and can be a gimmick to promote a restaurant, film, or holiday. Novelty foods are also typically purchased as an impulse buy. It is important to research these foods to allow consumers to be aware of persuasion tactics before they make a purchase. To measure consumers’ interest and ability to be persuaded, an anonymous survey of roughly 20-25 questions will be posted online for consumers to fill out. This research is low-risk and consumers filling out a survey will be kept completely anonymous. This research is beneficial because it gives consumers the power to be mindful of persuasion tactics. Consumers will have the confidence to purchase a product because they want to and not on a basis that they are being persuaded into making a purchase.
